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Let’s not kid ourselves—most brands are missing the point. Everyone’s racing to pump out more content, but honestly, people don’t follow posts. They follow people.

Let’s be real—Taylor Swift isn’t just a superstar. She’s a marketing powerhouse. Her Eras Tour smashed every record out there and turned into the highest-grossing

Marketing has always focussed on reaching the right person with the right message at the right time. However, the way we achieve this has changed